For almost two decades, Australian born artist Heidi Scarlett King has built a name throughout the beauty industry working with the most recognised brands and companies in the UK, Europe and at home in Australia.

Fresh from college Heidi began assisting makeup maestro, Dotti, where her first job with her was shooting for Vogue Australia. 

Whilst these years of assisting, Heidi also continued working each season of Mercedes Fashion week and working on regular editorials and advertising shoots. 

Seeking bigger work challenges, Heidi relocated to London in 2008 where she began working with many of the UK's well known personalities and celebrities, worked every season of London Fashion week and several Paris Fashion weeks as well as undertaking directing roles on some key television productions for ITV, BBC, BBC music and Channel 4.

It was in 2012 when Heidi was asked to screen test as a beauty presenter on top breakfast show, ITV This Morning UK. This began Heidi's journey as a beauty expert and writer in the UK and then back in Australia.

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With true insider knowledge of the many facets of the industry, Heidi is a go-to expert on all things beauty and makeup.